Hawk Tuah is an internet meme that gained popularity in 2024, originating from a viral YouTube video. The meme features Haliey Welch, who became known as the “Hawk Tuah Girl” after a street interview where she used the catchphrase “hawk tuah” during a humorous response to a sexually explicit question. The phrase mimics the sound of a vigorous spitting action and has been widely shared and parodied across social media platforms like TikTok¹².

The meme’s popularity led to significant media attention and commercial opportunities for Welch. She capitalized on her viral fame by launching a podcast called “Talk Tuah,” which quickly rose to popularity, ranking high on platforms like Spotify³⁴. Welch also ventured into merchandise sales, reportedly earning substantial amounts from these endeavors⁵⁶.

The phrase “hawk tuah” has been described as an onomatopoeic term, capturing the sound of collecting saliva and spitting it out, often used humorously in various contexts⁷. Welch’s distinctive delivery and the meme’s catchy nature have kept it relevant in popular culture, leading to continued discussions and adaptations⁸.

Overall, “Hawk Tuah” exemplifies how a simple phrase can become a cultural phenomenon, influencing internet culture and providing unexpected opportunities for those involved⁹¹⁰.